There's a Better Way to Reach People Ad Series

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This series place ads on the transit buses, in what would otherwise be vacant ad space, to encourage putting your ad there instead. Coburn Creative developed several creative visual concepts, from a ouija board to smoke signals. The ads here are the ones from our concepts that BT chose to produce and use.

American Public Transportation Association honors member’s marketing and communications with AdWheel Awards, in the Print Category this won first place in the Promotional Campaign subcategory with the “There’s a Better Way to Reach People” marketing campaign featuring bus ads and direct mail.

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Bus Decals