The Achieve-More Campaign for Emory & Henry College targeted high school students with a variable data postcard.
Their responses were analyzed and emailed to admissions counselors, with suggestions about students’ interests, allowing future mailings to feature the college’s assets that would be most appealing to that student.
1. Students input their specific username and password as listed on the variable data mailer they received.
2. Students answer questions in order to give Emory & Henry feedback on the individual. The mini-site used humor on the interactive quiz that asked questions like:
»» Lady Gaga OR Lady MacBeth
»» Kindle OR Good Old Paper & Ink
»» Hummer H3 OR Prius
»» Sniff test OR Bleach-fest
3. At the end of the quiz, the student gets to pick an Emory & Henry prize for answering the previous series of questions. Prizes were customized based on gender and their highest ranking interest.