Heartwood 2012-2013 Calendar


Project Type: 

2013 Gold ADDY Winner - Heartwood wanted a calendar to offer for sale in their gift stop. The calendar needed to showcase a rich tapestry of regional attractions and themes. We started with a list of locations and themes provided by client and then found design styles to apply to each of the months, often starting with pencil sketches. The results speak for themselves-15 unique and thoughtfully crafted spreads, influenced by the attractions and themes, and designed so that they can be used as posters once the calendar month has passed.

“Having the responsibility to aggregate the enormous and varied cultural and national assets of SW Va and do a coordinated brand, we found the calendar has done a superb job visually synthesizing the images of the region into one product to provide a daily awareness of the authentic and distinctive attributes of SWVa to the people of the region and beyond.”

-Todd Christenson Executive Director, Heartwood

Calendar Spread - Food - March
Sightseeing - October 2012
Adventure Tourism - November 2012
Heartwood - December 2012
Crab Orchard Museum - January 2013
Historic Martins Station - February 2013
Food - March 2013
The Floyd Country Store - April 2013
Ralph Stanley Museum - May 2013
The Carter Family Fold - June 2013
Blue Ridge Music Center - July 2013
Old Fiddler's Convention and Rex Theater - August 2013
Bristol: Birthplace of Country Music - September 2013
Blue Ridge Institute & Farm Museum - October 2013
Country Cabin - November 2013
Culture - December 2013