2013 Gold ADDY Winner - Heartwood wanted a calendar to offer for sale in their gift stop. The calendar needed to showcase a rich tapestry of regional attractions and themes. We started with a list of locations and themes provided by client and then found design styles to apply to each of the months, often starting with pencil sketches. The results speak for themselves-15 unique and thoughtfully crafted spreads, influenced by the attractions and themes, and designed so that they can be used as posters once the calendar month has passed.
“Having the responsibility to aggregate the enormous and varied cultural and national assets of SW Va and do a coordinated brand, we found the calendar has done a superb job visually synthesizing the images of the region into one product to provide a daily awareness of the authentic and distinctive attributes of SWVa to the people of the region and beyond.”
-Todd Christenson Executive Director, Heartwood